Isiah Thomas, known for his business savvy and philanthropic endeavors as much as his storied athletic career, wanted a great tasting champagne without all the added sugar found in most brands. His research revealed in France’s Champagne region, growers own 90% of the land but export less than 2% of all Champagne. “Growers pay homage to nature, they focus on soil, topography, and climate,” says Isiah. It didn’t take him long to conclude that artisanship was the answer and the future of Champagne. His pursuit led him to the Cheurlin family. Confident that the Cheurlins are the region’s best producers of Champagne, Isiah became the owner of Cheurlin Champagne. He believes the Cheurlins bring “honesty and respect to their craft.”